Jonathan Baudet-Botella
Art Director at BETC
Paris, France

Jonathan is a creative art director with 10 years experience in advertising.

With his passion for visuals and details execution, he has crafted and conceptualized a wide range of films, activations & digital experiences for major French and international brands. While he primarily focuses on design, he has a penchant for storytelling and thoughtful ideas, constantly driven by fresh perspectives on various mediums.

Recently he generated some buzz with his Lacoste campaign "Save our Species", by creating a limited-edition polo shirts collection where the famous crocodile leaves its iconic spot to 10 threatened species. For each species, the number produced corresponds to the remaining population sizes in the wild. The campaign won 10 Lions in Cannes (Gold in Design & Brand Experience, Silver in PR and Brand Experience & 6 Bronze), 5 Gold at Clios and various prizes (D&AD Impact, Shark, Lovie, LIA...).

A Year ago, he won 4 Cannes Lions and various awards with his Air France "Cinema to Go" and D&AD "The Ad Filter" campaigns.





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