He started advertising at age 15 as a trainee at Young and Rubicam in 1984. In 1989 he won his first international award, a Clio Award. In 2001, he was the most awarded art director in Brazil. And was promoted to VP at Lowe agency. In the same year, he was elected one of the top three creative professionals in the country, and a judge at Cannes. He was VP at DM9, where he earned the title of Agency of the Year, the most awarded agency in the world, and has been featured 3 times in the top 5 in the world. He has in his curriculum awards such as lions in Cannes, London festival, NY festival, el Ojo, Fiap, CCSP, among others, winning more than 20 GPs throughout his career. After 35 years of career, more than 500 awards, and varied expertise in the field, founded Lavanderya. A communications company focused on the development and growth of small and medium business owners in their beloved Brazil. It is also dedicated to social causes and coaching, motivational classes and lectures for young people from all over the country.