He studied in São Paulo and graduated from the CUCA Brasil advertising creation school. He began his career where he always wanted to be, in front of the sea, always on the waves, at FCB Rio de Janeiro, where he managed to represent Brazil, winning the Young Lions Brazil at the Cannes Advertising Festival, being a Venezuelan. Upon his return to Venezuela, the country entered a general oil strike and was forced to leave again to experience another market, the European in Madrid. After winning the young talent in two categories in the same year at the Ojo de Iberoamérica, he was hired at Contrapunto BBDO, Cannes Lions' top 5 agency.
After three years in Europe, he returned to Venezuela to become the General Creative Director at Eliaschev Saatchi & Saatchi, where he worked for four years. While there, he received an international offer, this time to DDB Panama as vice president of creation. Upon his return in 2017, he joined J. Walter Thompson Caracas, occupying the same position as the General Creative Director.
He has been a multi-award winner and member of the jury at several regional and global advertising festivals such as Cannes Lions, London Festival, One Show, D&AD, PHNX by Adforum), Épica in, Cresta Awards, Luum Awards in Switzerland, Mad Estrella in Korea. Sur, Wina Awards in Dubai, Flap, Ojo de Iberoamérica, WAVE FESTIVAL, International Caribbean Festival, among others. He is an honorary member of Adforum France and CreativePool UK.
He is currently president of the Venezuelan Creative Club. In 2019, pre-pandemic, he opened his agency “Wings the Agency” where he fights every day after the thousand adversities that the country is going through, working remotely with various creatives in different latitudes, placing it in less than two years as the most creative agency in Venezuela and 5th. Independent agency in the world, according to the Wina Awards. He is the Venezuelan with the most international awards historically and in publications within the Austrian magazine that compiles the best campaigns in the world Lüezers Archive, both as an art director (No. 7 in the world) and as a copywriter (No. 4 in the world). Likewise, in his career, he is dedicated to imparting his knowledge in Brother, a franchise of schools for creatives in Latin America. In his free time, he is a surf coach for his 11-year-old son, a future Venezuelan prospect, and plays indoor soccer with his childhood friends, a sport he practised along with surfing throughout his life.
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