Elisabeth Hoff is a Norwegian born, London based, Photographer and Director. Having spent her formative years sailing around the world on her family’s sailing boat, and attempting to be the first women to row solo across the Atlantic, what underlies all of Elisabeth’s work is her sense of joy and fearlessness. Energised by curiosity and the belief that there is beauty in every sitter and subject, her imagery is unique in its focus on joy, diversity and, predominantly, women. Running through the versatile body of work is an interest in visual story telling, and the ability to capture an authentic moment. Her greatest wish is for her work to be a voice of positive change. Elisabeth has over 15 years of experience in the Beauty, Fashion and Lingerie industries. Her extensive client list, and team of long-term collaborative partners, attest to her ability to deliver, time and time again. “A great shoot is like alchemy: you have to put together the right mix of ingredients. This takes careful planning and preparation. Once this is done, however, the magic happens when we are able to let go, relax, and trust the process.” Elisabeth Hoff
