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Robb Long United States

"Bullet Hole Box"

Conceptual

Client - Rock Island Armory

"The objective was to showcase firearms products for one of their clients, Rock Island Armory, in a fresh way - steering away from a look that was overdone in the market. After tossing a few ideas around the table, they gave me the go ahead to execute what would turn out to be one "bad ass" portrait of a handgun. "Epicosity wanted to create a bold, new look for our client, Rock Island Armory. But with so many brands in the shooting industry having virtually the same style of photography, we looked to Robb Long Imaging for some out-of-the-box collaboration. Who knew part of that collaboration would lead to something inside-the-box? By building a metal box prop and shooting it full of bullet holes, we were able to present Rock Island Armory firearms in a fresh, new light. We also created a series of images that played directly off the name by displaying Rock Island Armory guns set against a variety of rocks as our backdrop - a perfect complement to their tagline of "Solid As A Rock." –"

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