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"Over one hundred years ago, Charles I. D. Looff, the owner of the Santa Monica Pleasure Pier in 1917, created a prospectus book in order to sell shares in his Pier or, potentially, sell the Pier entirely.\r\nAs we sought out the locations of this book that were photographed over 100 years ago, the process became a means of connecting with a larger stream of continuity. It is with great pleasure that we share this book with you. We hope you see this book and its collection of images as a reminder of our continuity, and hope this will expand your visual playground, as that is our goal.\r\n\r\nThis photograph combines a 1917 view of the Santa Monica Pleasure Pier, complete with an electric trolley transporting visitors along the boardwalk toward the pier, and a busy summer\'s day in 2019 showing rows of bicycles and a large group of gymnasts practicing on the grassy area by \"the rings\"."