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"This image is part of my "Cropped" series. The photograph was taken at the old skate park in Venice Beach, California, whilst on a shoot with car photographer Chris Bailey. After my return to London, it was accepted for the AOP Awards in 2002. A Creative Director from an advertising agency spotted the image and asked me to come in and show my portfolio. The proposed job was for a Swedish car manufacturer and I was excited to be in the running for a 4-day shoot in Britain. Shortly after, named Creative flew me over to Gothenburg to meet - as he called him - the big boss, who in turn decided for me to shoot the entire range of cars they produced. In South Africa. For four weeks."