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"Over one hundred years ago, Charles I. D. Looff, the owner of the Santa Monica Pleasure Pier in 1917, created a prospectus book in order to sell shares in his Pier or, potentially, sell the Pier entirely. As we sought out the locations of this book that were photographed over 100 years ago, the process became a means of connecting with a larger stream of continuity. It is with great pleasure that we share this book with you. We hope you see this book and its collection of images as a reminder of our continuity, and hope this will expand your visual playground, as that is our goal.\r\nThis image shows a view of the beach in 1917 as seen from the SaMo Pier,. With the artificial extension of the beach, using breakers placed along the coast, came today\'s giant parking lot which is struggling to hold the thousands of tourist heading to the pier each week, particularly in the summer months. Bathers now have to make their way through lines of cars to get to the sand past the tarmac."