Born in England. Received first plastic camera in small box, age 9.
With 25 years of experience in the advertising area of photography he has amassed a vast experience of the industry, and its needs. Martin constantly travels around the world shooting for major Global brands. He has shot virtually every form of liquid refreshment for sale in the world at this point. His skills shooting food and beverages are world renowned, and are in high demand.
Martin’s photography can be seen on billboards everywhere from Times Square to Moscow and beyond. Clients such as Budweiser, Coca-Cola, Grey Goose & Stella Artois are repeat clients.
Now with his motion work Martin is directing TV commercials with the same passion and drive as his photography. Recent work for Coca-Cola Zero Sugar were broadcast across the nation simultaneously with spots for Bud Light he also directed.
Along with his production agency cake-factory ( cake-factory.com ) he founded which represents advertising photographers and directors he keeps himself very busy.
Winner of Gold Cannes Lion & Bronze Cannes Lion in 2019 along with 5 Gold and 1 Silver Clio Awards. His website and cake-factory have won 3 Webby Awards between them. This honor will be added to the list.
Martin lives in New York City with his wife and young daughter plus 2 cats.
He continues to collects robots.
