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Alasdhair Macgregor Hastie
VP ECD
BETC
Paris, France

Son of an English journalist and Italian professor. He has worked in several countries on clients such as P&G, Nestlé, Unilever, Coca-Cola, Nissan, Jeep, Fiat, and Chrysler among others. His work has been awarded at Cannes Lions, Eurobest (Grand Prix), Epica, The One Show, Cristal Festival, and Club des AD and more.

At BETC, he works on international accounts such as AB Inbev, P&G, Reckitt, and Coca-Cola, Lipton, Ferrero and Saudi Arabia Tourism.

He speaks fluent French, English, Italian and Spanish and leads a nomadic life, between Paris and Rome since he’s married to an Italian TV anchorwoman.

Videos of his recent best works :




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