Humberto Fernandez
SVP, Group Creative Director
FCB Health
New York, USA

Humberto Fernandez, was born in Rio de Janeiro and started in advertising 25 years ago. In 2006 he moved to São Paulo to work at Africa Propaganda as a senior art director, in 3 months he was promoted to creative director for Banco Itaú and Mitsubishi Motors. In 2013, still in Africa, he also became the Agency's Head of art and and group creative director of accounts like VIVO, Anheuser-Busch INBEV( Brahma and Budweiser) and Mitsubishi Motors. In 2013 achieved the #1 art director feature in Lüerzer’s Archive’s annual ranking. I n 2016 he joined J. Walter Thompson Brazil as ECD. There he helped lead the agency J. Walter Thompson for the second position among the most awarded Brazilian agencies in Cannes, offering creative solutions to clients such as Coca Cola, Bayer, Tramontina, AA, Kit Kat, Heineken, Café Pilão, among others. In 2016, Humberto was one of the 20 ECD most awarded according to the Big Won Report. In, 2018 accepted the challenge of Rynaldo Gondin to join Heads SP, a start up And in just one year, I help conquer accounts like Boticário, Amil and Banco Original. In July 2019 he returned to the agency Africa as ECD, working for Vivo and BRF accounts. In 2021 Humberto joined FCB Health NY as SVP, Group Creative Director. In his career he has won many, including 27 Cannes Lions, 7 D&AD, 5 The One Show, 15 Clios, Face Book Awards Global, MMA Smarties, 5 Effies, 7 LIA, ADC, FIAP, 2 GP at El Ojo, NY Festivals, Communications Arts, etc. Humberto worked in agencies like Africa, J. Walter Thompson, Publicis and Salles DMB&B and worked for the biggest advertisers of Brazil.


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